Forget about standing in front of grocery stores, in 2015 for the first time, nearly 160,000 Girl Scouts went digital and began selling their cookies online through the Girl Scout Digital Cookie platform.
As this year's program gets underway, local girls are excited to participate in Digital Cookie 2.0, which will provide a more robust, hands-on, and entertaining learning experience, including an enhanced cookie website with fun quizzes, games, videos, and other activities that offer girls opportunities to learn budgeting and resource allocation using a "spend, save, and give" model.
Digital Cookie 2.0’s game-changing addition of a mobile sales app will expands the girls’ ability to take their sale on the go. Using handheld devices like phones or tablets, girls will approach customers, take orders, and complete sales using digital order forms that allow for direct shipping to customers.
“Digital Cookie has forever changed the Girl Scout Cookie–selling experience, bringing our legendary cookie program into the twenty-first-century and providing our girls with a fun, engaging new way to learn the skills that will drive the future economy,” said Pamela I. Anderson, chief executive officer of Girl Scouts Heart of the Hudson. “Now, with the ability to use the Digital Cookie platform on mobile devices, our girls will be able to reach more customers, make more sales, and learn more skills than ever before, all while learning vital twenty-first-century lessons in e-commerce they simply couldn’t learn anywhere else.”
Last year, more than 23,000 boxes of cookies were sold online by girl’s in the Heart of the Hudson council.
“Digital Cookie 2.0 is about expanding and enhancing this one-of-a-kind digital sales learning experience for girls, allowing them to broaden their horizons and learn vital twenty-first-century economic skills in an environment that is safe, fun, and girl friendly,” said Anna Maria Chávez, chief executive officer of Girl Scouts of the USA. “We look forward to continuing to work with Girl Scouts Heart of the Hudson to broaden and strengthen Digital Cookie, ensuring Girl Scouts everywhere have the skills they need to lead our world in the century ahead.”
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