PLEASANTVILLE, N.Y. -- Pace University’s Lubin School of Business announced a first-of-its-kind collaboration, co-branding its new master's degree in social media and mobile marketing with Media Storm, the second largest independent media planning and buying agency in the U.S. working with such clients as MTV, FOX, CMT, Starz, Sundance Channel and Food Network.
The program begins in January 2015 and is designed for marketing managers, advertising executives, and aspiring communications professionals who want to develop their skills in digital marketing and gain exposure to the latest techniques in the industry. “Pace University has long been a leader in experiential learning, and we are thrilled to take a step further with this unique collaboration with a leading industry practitioner,” said Neil Braun, dean of the Lubin School of Business and former president of the NBC Network and chief executive officer of Viacom Entertainment.
The program is currently the only co-branded masters degree in social media and mobile marketing offered by an Accredited Business School.
Through this new, unique collaboration, executives from Media Storm – as well as the agency’s clients – will be guest lecturers for the classes, provide internships and work closely with faculty members on student projects. “Social media and mobile technology have fundamentally transformed our culture,” said Jon Cropper, architect of the collaboration, and resident futurist at Media Storm. “The pedagogy of classical business education that governs the culture of most graduate schools today was designed when artificial intelligence algorithms, connected devices, smart phones, and mobile/social networks didn't exist. As a result, we are consistently surprised by the lack of readiness from recent graduates, especially in constantly evolving, high velocity disciplines like social and mobile media."
Dates for enrollment in the program begin in January and September 2015. For more information about the masters program or to apply, visit http://www.mediastorm.pace.edu.