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TD Bank, Hope's Door In Pleasantville Kick Off Purple Purse Challenge

Executive Director CarlLa Horton, Board of Directors President Debra Kousouros, Board of Directors member and TD Bank VP, Commercial Lending Jennifer Bonhomme, TD Bank VP, U.S. Field Marketing Strategy Eric Fishon, and state Assemblywoman Amy Paulin.
Executive Director CarlLa Horton, Board of Directors President Debra Kousouros, Board of Directors member and TD Bank VP, Commercial Lending Jennifer Bonhomme, TD Bank VP, U.S. Field Marketing Strategy Eric Fishon, and state Assemblywoman Amy Paulin. Photo Credit: Peter Grobe Photography

PLEASANTVILLE, N.Y. -- A Pleasantville organization and TD Bank in White Plains are working together to help survivors of domestic violence.

Hope's Door was chosen as a community partner by the Allstate Foundation in a national online fundraising campaign called the Purple Purse Challenge.

It raises funds for programs and services that help survivors of domestic violence achieve financial independence.

A crowdfunding page has been established for the challenge that runs through Oct. 25 and has raised nearly $13,000 to date.

"The work of Hope’s Door and other organizations that support financial empowerment for survivors of domestic violence helps abused women gain what all people deserve, a life free of violence, a safe home and a more hopeful future," said CarlLa Horton, Hope’s Door Executive Director.

A panel of experts will address the issue at the agency's Annual Fall Luncheon Friday, Oct.14 at Elmwood Country Club in White Plains.

“Domestic abuse is unacceptable. No one should have to live in fear of their life,” said state Sen. Terrence Murphy (R-Yorktown).  "Through education, job training and readiness provided by funds raised through the Challenge, victims of domestic violence can be inspired to break free from their abusers.”

In its Next Step Economic Empowerment Program, Hope's Door empowers survivors by helping them identify their goals and attain financial independence through educational and vocational training, as well as other support.

Economic Empowerment Specialist Brenda Rodriguez helps participants develop a self-sufficiency plan tailored to their goals, strengths, and needs. She can assist with job readiness, resumes, interview techniques, financial literacy, and referrals to educational, vocational, and scholarship programs.

“Financial abuse, using finances as a coercion to control a partner, happens just as frequently as physical or verbal abuse," Rodriguez said. "Yet three out of four Americans do not make the connection between financial abuse and domestic violence."

For more information on the Purple Purse Challenge, contact Jennifer Ryan Safsel at (914) 747-0828, ext. 1005.

Hope’s Door seeks to end domestic violence and to empower victims to achieve safety, independence, and healing from the trauma of abuse.

To make a donation to the Purple Purse Challenge, click here. For  tickets to the Oct. 14 luncheon, click here. For more information about Hope's Door, click here.

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