MOUNT KISCO, N.Y. – Three years ago, Cristina Racanelli envisioned a “one-stop shop” for canines in and around Mount Kisco with the opening of Wipe Your Paws, which aims to be “the ultimate dog center.”
In the last two years, Westchester Magazine has honored the business with "Best of Westchester" awards for all three categories. In 2013, Wipe Your Paws was tagged with best grooming and best pet supplies in the county.
It’s safe to say Racanelli’s vision has come into focus.
“A lot of that credit goes to my head groomer, Lisset Beucomo, and her staff,” Racanelli said. “They do amazing work. As for the pet supply award, we try to carry a lot of things you would never find in a Petco or Pet’s Mart, including handmade sweaters and locally made pet treats.”
Located at 255 North Bedford Road, Racanelli said local dog owners can swing by to pick up anything from food for a healthy “raw diet,” drop their pooch off for a haircut, leave them to be babysat, or a combination of all of the above.
“Most of our customers do come from Mount Kisco, but we also get a good amount of business from residents of Bedford, Chappaqua and Armonk,” she said. "And a few clients come all the way here for Lisset from all over the county."
Open from 7:30 a.m. to 7 p.m. Monday through Friday, 9 a.m. to 5 p.m. on Saturday and closed on Sunday, Wipe Your Paws’ hours of operation is geared towards New York City commuters in addition to Westchester housewives and moms with busy schedules, Racanelli said.
Part of what makes Wipe Your Paws’ daycare program so successful is its “interview process.” For a dog to get into its daycare, an appointment for an evaluation must be set up first. The dog must also be current on all vaccinations.
“We don’t take aggressive dogs,” Racanelli said. “We really encourage puppies and young dogs. It’s a great place for them to socialize and become friendly with other dogs.”
Racanelli, who owns an Italian Greyhound and a Yorkshire Terrier herself, said a big part of Wipe Your Paws success can be attributed to the business’s presence on social media. With a loyal following on Facebook and Instagram, customers want to see each others’ dogs, especially when they’re freshly groomed.
“We’ll post before and after photos of dogs on our Facebook page and people feel like they’re dog is famous,” she said. “Social media has been huge for us.”