PLEASANTVILLE, N.Y. -- Denise Treco, owner of Pleasantville's Flour & Sun Bakery, recognizes that there's just something about Valentine's Day that makes people wait until the last minute.
"I think people just think, 'oh, I'll take care of that later'," Treco said. "And then all of a sudden it's Valentine's Day and they haven't figured out what they're going to get."
Treco and her staff began developing ideas for their Valentine's Day cupcakes, cakes and cookies just a few days after Christmas. Even with weeks to prepare, Valentine's Day should be the busiest day of the year for the bakery as Treco said she anticipates a lot of customers to come in Thursday and make some last minute purchases.
After last year's experience, Treco suggests to come early or call to reserve an order to avoid being left empty handed.
"Last year on Valentine's Day we completely sold out towards the end of the day," Treco said. "Some men looked at me and were like, 'What am I going to tell my wife?', and I didn't know what to tell them because we didn't even have a single cookie in the shop."
This year's Valentine's Day specials include a cupcake bouquet, which resembles a bouquet of roses, red velvet whoopie pies, as well as various decorated cookies and other goods.
It will be a long day for Treco and her staff as they plan to get to the bakery around 4 a.m. and stay until their extended closing time at 7 p.m. The staff will be making extra goods in hopes that each customer is able to get their baked goods for the holiday, but certainly wouldn't mind a repeat of last year's sold out day.
"This is by far our biggest business day of the year," Treco said.
Orders to be picked up later on Thursday can be made by calling 914-495-3232 or by visiting the bakery's website.